“No matter what people tell you, words and ideas can change the world.”
Robin Williams, American Entertainer
“It’s not the consumers’ job to know what they want.”
Steve Jobs, American Entrepreneur
“How do you produce a change in culture?”
George Papandreou, Greek Prime Minister
“Your premium brand had better be delivering something special, or it’s not going to get the business.”
Warren Buffet, American Investor
When people use your brand name as a verb, that is remarkable.
Meg Whitman, American CEO
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, British Advertising Executive
Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned.
John Paul Stevens, American Supreme Court Justice
We have our factory, which is called a stage. We make a product, we color it, we title it and we ship it out in cans.
Cary Grant, English Actor
I think I settled on the title before I ever wrote the book.
Frank McCourt, Irish-American Author