“Your premium brand had better be delivering something special, or it’s not going to get the business.”
Warren Buffet, American Investor
Tag Archives: brand consultants
David Ogilvy On Branding
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, British Advertising Executive
John Carpenter On Movie Branding
I made a decision back in 1978 that, in a trade off for money when I directed Halloween, I would have my name above the title in order to basically brand these movies my own.
John Carpenter, American Director